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#marketing
Stories connected through a shared idea, actor, technology or theme.
Predactiv details a behavioral AI foundation model for marketingThe model uses more than 65 billion monthly behavioural signals to create custom audiences, embeddings and plain-language insights. It is available through Predactiv’s platform, API and MCP server for use with major AI tools.→Skyword study finds AI-assisted comparison is creating brand samenessIn a survey of 1,000 US adults, 70% said they had used AI tools or encountered AI-generated summaries when researching a company or product. Forty-five percent said AI-generated answers had made it harder to choose between companies because they sounded too similar.→