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#brand-discovery

Stories connected through a shared idea, actor, technology or theme.

7 OctSkyword study finds AI-assisted comparison is creating brand samenessIn a survey of 1,000 US adults, 70% said they had used AI tools or encountered AI-generated summaries when researching a company or product. Forty-five percent said AI-generated answers had made it harder to choose between companies because they sounded too similar.→