Summary
A new Acosta Group study released on 16 September found that 34% of shoppers use AI tools to shop. It also reported that 74% of Gen Z and millennials use generative AI, 22% trust agents to make purchase decisions and 48% are concerned about how their data is stored or protected.
Why it matters
The findings suggest shopping assistants are becoming a meaningful discovery channel, while trust, privacy and delegated purchasing remain barriers to fully autonomous commerce.
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