Summary
Amazon is making Alexa+ available at no extra charge on compatible Fire TV devices in the United States, including for customers without Prime, TechCrunch reported. The assistant supports conversational content search, smart-home controls and AI recommendations, while the previously announced non-Prime monthly charge no longer applies to this Fire TV access.
Why it matters
Putting a more capable conversational assistant into a mass-market television platform gives Amazon a large consumer distribution channel for ambient, voice-driven AI.
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